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2017最新市场营销精选外国参考文献
随着社会经济及市场经济的发展，当今世界经济正以势不可挡的趋势朝着全球市场一体化的方向发展，从国内扩展到国外。下面学术堂整理了100个最新的市场营销外国参考文献，欢迎此专业的同学和研究这一领域的各位学者查看。...
市场营销学于20世纪初期产生于美国。几十年来，随着社会经济及市场经济的发展，当今世界经济正以势不可挡的趋势朝着全球市场一体化的方向发展，从国内扩展到国外。下面学术堂整理了100个最新的市场营销外国参考文献，欢迎此专业的同学和研究这一领域的各位学者查看。
市场营销外国参考文献一： [1]Rose Du Preez,Michael Thomas Bendixen. The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay[J]. International Journal of Bank Marketing,2015,33（1）：. [2]Aron O'Cass,Nima Heirati. Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance[J]. Journal of Business & Industrial Marketing,2015,30（1）：. [3]Parag Rastogi,Radharani Sharma. Intrim Business Associates: taking on global consulting goliaths[J]. Emerald Emerging Markets Case Studies,2015,5（1）：. [4]Olimpia C. Racela. Bangkok beer & beverages: in pursuit of growth[J]. Emerald Emerging Markets Case Studies,2015,5（2）：. [5]Karise Hutchinson,Lisa Victoria Donnell,Audrey Gilmore,Andrea Reid. Loyalty card adoption in SME retailers: the impact upon marketing management[J]. European Journal of Marketing,2015,49（3/4）：. [6]Hannele Kauppinen-R?is?nen,Christian Gr?nroos. Are service marketing models really used in modern practice?[J]. Journal of Service Management,2015,26（3）：. [7]Melodena Stephens Balakrishnan,Immanuel Azaad Moonesar. General Electric: how GE worked to transform oncology healthcare in the Kingdom[J]. Emerald Emerging Markets Case Studies,2015,5（3）：. [8]Hamidreza Koosha,Amir Albadvi. Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus[J]. Journal of Modelling in Management,2015,10（2）：. [9]Chang-Hyun Jin. The moderating effect of social capital and cosmopolitanism on marketing capabilities[J]. Chinese Management Studies,2015,9（3）：. [10]Aurora Garrido-Moreno,Nigel Lockett,Victor Garcia-Morales. Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation[J]. Baltic Journal of Management,2015,10（4）：. [11]Michelle Renton,Urs Daellenbach,Sally Davenport,James Richard. Small but sophisticated[J]. Journal of Research in Marketing and Entrepreneurship,2015,17（2）：. [12]Debabrata Bhattacharjee,Anand Prakash,Rajendra Prasad Mohanty. Strategic collaboration management between Indian oil marketing and auto-service companies[J]. Journal of Strategy and Management,2015,8（4）：. [13]Ofer Mintz,Imran S. Currim. When does metric use matter less?[J]. European Journal of Marketing,2015,49（11/12）：. [14]Rasi Kunapatarawong. Murrah Dairy: Thailand's first and only buffalo milk producer[J]. Emerald Emerging Markets Case Studies,2015,5（7）：. [15]Ajay Chauhan,Rabia Rasheed. Bank Islam: marketing of Islamic banking products[J]. Emerald Emerging Markets Case Studies,2015,5（8）：. [16]Satish Mehra,Joshua T. Coleman. Implementing capabilities-based quality management and marketing strategies to improve business performance[J]. International Journal of Quality & Reliability Management,2016,33（8）：. [17]Michael T. Krush,Raj Agnihotri,Kevin J. Trainor. A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability[J]. European Journal of Marketing,2016,50（12）：. [18]Qin Su,Weiyan Liu. Market segmentation and pricing strategies based on product platform[J]. Asia Pacific Journal of Marketing and Logistics,2017,29（1）：. [19]. Worth seeing but not going to see[J]. Strategic Direction,2015,31（6）：. [20]Ceridwyn King. Brand management – standing out from the crowd[J]. International Journal of Contemporary Hospitality Management,2017,29（1）：. [21]Marios D. Sotiriadis. Sharing tourism experiences in social media[J]. International Journal of Contemporary Hospitality Management,2017,29（1）：. [22]Trisha De Niyogi,Sushil S. Chaurasia. Niyogi books: making a difference in the Indian book publishing industry[J]. Emerald Emerging Markets Case Studies,2017,7（1）：. [23]Adrian Payne,Pennie Frow. Relationship marketing: looking backwards towards the future[J]. Journal of Services Marketing,2017,31（1）：. [24]Wai Jin （Thomas） Lee,Aron O'Cass,Phyra Sok. Unpacking brand management superiority[J]. European Journal of Marketing,2017,51（1）：. [25]Nicholas McClaren,Andrea Vocino. The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions[J]. Journal of Business & Industrial Marketing,2017,32（1）：.
市场营销外国参考文献一： [1]Rose Du Preez,Michael Thomas Bendixen. The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay[J]. International Journal of Bank Marketing,2015,33（1）：. [2]Aron O'Cass,Nima Heirati. Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance[J]. Journal of Business & Industrial Marketing,2015,30（1）：. [3]Parag Rastogi,Radharani Sharma. Intrim Business Associates: taking on global consulting goliaths[J]. Emerald Emerging Markets Case Studies,2015,5（1）：. [4]Olimpia C. Racela. Bangkok beer & beverages: in pursuit of growth[J]. Emerald Emerging Markets Case Studies,2015,5（2）：. [5]Karise Hutchinson,Lisa Victoria Donnell,Audrey Gilmore,Andrea Reid. Loyalty card adoption in SME retailers: the impact upon marketing management[J]. European Journal of Marketing,2015,49（3/4）：. [6]Hannele Kauppinen-R?is?nen,Christian Gr?nroos. Are service marketing models really used in modern practice?[J]. Journal of Service Management,2015,26（3）：. [7]Melodena Stephens Balakrishnan,Immanuel Azaad Moonesar. General Electric: how GE worked to transform oncology healthcare in the Kingdom[J]. Emerald Emerging Markets Case Studies,2015,5（3）：. [8]Hamidreza Koosha,Amir Albadvi. Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus[J]. Journal of Modelling in Management,2015,10（2）：. [9]Chang-Hyun Jin. The moderating effect of social capital and cosmopolitanism on marketing capabilities[J]. Chinese Management Studies,2015,9（3）：. [10]Aurora Garrido-Moreno,Nigel Lockett,Victor Garcia-Morales. Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation[J]. Baltic Journal of Management,2015,10（4）：. [11]Michelle Renton,Urs Daellenbach,Sally Davenport,James Richard. Small but sophisticated[J]. Journal of Research in Marketing and Entrepreneurship,2015,17（2）：. [12]Debabrata Bhattacharjee,Anand Prakash,Rajendra Prasad Mohanty. Strategic collaboration management between Indian oil marketing and auto-service companies[J]. Journal of Strategy and Management,2015,8（4）：. [13]Ofer Mintz,Imran S. Currim. When does metric use matter less?[J]. European Journal of Marketing,2015,49（11/12）：. [14]Rasi Kunapatarawong. Murrah Dairy: Thailand's first and only buffalo milk producer[J]. Emerald Emerging Markets Case Studies,2015,5（7）：. [15]Ajay Chauhan,Rabia Rasheed. Bank Islam: marketing of Islamic banking products[J]. Emerald Emerging Markets Case Studies,2015,5（8）：. [16]Satish Mehra,Joshua T. Coleman. Implementing capabilities-based quality management and marketing strategies to improve business performance[J]. International Journal of Quality & Reliability Management,2016,33（8）：. [17]Michael T. Krush,Raj Agnihotri,Kevin J. Trainor. A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability[J]. European Journal of Marketing,2016,50（12）：. [18]Qin Su,Weiyan Liu. Market segmentation and pricing strategies based on product platform[J]. Asia Pacific Journal of Marketing and Logistics,2017,29（1）：. [19]. Worth seeing but not going to see[J]. Strategic Direction,2015,31（6）：. [20]Ceridwyn King. Brand management – standing out from the crowd[J]. International Journal of Contemporary Hospitality Management,2017,29（1）：. [21]Marios D. Sotiriadis. Sharing tourism experiences in social media[J]. International Journal of Contemporary Hospitality Management,2017,29（1）：. [22]Trisha De Niyogi,Sushil S. Chaurasia. Niyogi books: making a difference in the Indian book publishing industry[J]. Emerald Emerging Markets Case Studies,2017,7（1）：. [23]Adrian Payne,Pennie Frow. Relationship marketing: looking backwards towards the future[J]. Journal of Services Marketing,2017,31（1）：. [24]Wai Jin （Thomas） Lee,Aron O'Cass,Phyra Sok. Unpacking brand management superiority[J]. European Journal of Marketing,2017,51（1）：. [25]Nicholas McClaren,Andrea Vocino. The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions[J]. Journal of Business & Industrial Marketing,2017,32（1）：.
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