体育营销（SportMarketing）就是以体育活动为载体来推广自己的产品和品牌的一种市场营销活动，是市场营销的一种手段。在写作论文之前，先来看看我们整理的体育营销外文参考文献吧。
　　
　　体育营销外文参考文献一：
　　
　　[1]Zhe Luo,Lei Li. Sports Marketing Strategy Research of China Enterprise[A]. 信息化与工程国际学会。Proceedings of 2016 2nd International Conference on Economics,Social Science,Arts,Education and Management Engineering（ESSAEME 2016）[C].信息化与工程国际学会：,2016:4.
　　[2]Haijuan Ren. Research on Leisure and Fitness Business Marketing and Market Structure[A]. 信息化与工程国际学会。Proceedings of 2016 2nd International Conference on Economy,Management and Education Technology（ICEMET 2016）[C].信息化与工程国际学会：,2016:6.
　　[3]Sang Woo Lee,Jae Woong An,Ji Young Lee. The Relationship between E-Sports Viewing Motives and Satisfaction: The Case of League of Legends[A]. International Center of Economics,Humanities & Management.Proceedings of International Conference on Business, Management & Corporate Social Responsibility （ICBMCSR'14, Indonesia）[C].International Center of Economics,Humanities & Management:,2014:4.
　　[4]Liu Xiao,Cui Zijie,Fang Zheng. Study on the Effects of Sports Sponsorship[A]. 四川大学战略与发展研究中心。Innovation, Entrepreneurship and Strategy in the Era of Internet-Proceedings of 2016 International Conference on Strategic Management[C].四川大学战略与发展研究中心：,2016:4.
　　[5]Zehua LI,Yunhe SUN. Sports Broadcasting Policy Research[A]. .International Journal of Education and Management（MARCH 2017 V2 N1）[C].:,2017:4.
　　[6]Derek Ong. Needs analysis of fitness members and service bundling for competitive sustainable development of fitness industry in Klang Valley[A]. Intelligent Information Technology Application Association.Proceedings of 2011 International Conference on Applied Social Science（ICASS 2011 V1）[C].Intelligent Information Technology Application Association:,2011:9.
　　[7]Peng Tang,Rong Pan,Jiayi Liu. Influencing Factors of Sports Lottery Marketing--Empirical Study Based on Data from Jiangsu[A]. Intelligent Information Technology Application Association.Proceedings of the 2011 International Conference on Computing,Information and Control（ICCIC 2011 Part2）[C].Intelligent Information Technology Application Association:,2011:9.
　　[8]Jennifer Y.Mak. Current Research in Sport Marketing in the United States:A systematic Review and Content Analysis[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.
　　[9]Hong Park,Ryun Hoe Koo,Na Rae Kim,Seung Ho Shin,Myung Woo Lee. The Causal Relationship among Servicescape,Emotion,Customer Satisfaction,and Customer Loyalty in Martial Arts Academy:Study on Kyokushin Karate and Brazilian Jiu-Jitsu Trainees[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.
　　[10]Ho Jun Sung,Changi Nam,Min Ki Kim. Evaluating the Effects of Sports Marketing on Stock Returns Evidence:Evidence from the Korean Baseball Organization[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.
　　[11]Seung Pil Lee. The Sport-Based Holistic Development Model:Dynamics and Multidimensionality in Intangible Value Network[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:2.
　　[12]Woo Taek Shim,Kwang Min Cho. Strategies to Establish Official Sponsorships for a Successful Pyeongchang 2018 Winter Olympic[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.
　　[13]Qinqin Dong. Research on the Co-branding Synergy of Mega Sports Events and Host City[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.
　　[14]Peng Qin. Study on Wecha Marketing Counterm Easures of Sports Enterprises in China[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:2.
　　[15]David Scott,Todd Seidler,Chung Wan Ryu,Woo Jeong Cho. A Study on the City Marketing Effectiveness Generated by Sport[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.
　　[16]Ji Tae Kim,Il Kwon Kwon,Eun Chul Seo. The Influences of the Persuasion Attempt Toward Patriotic Marketing Advertisement on Consumer Emotion and Corporate Image:Focused on 2012 London Olympic Games[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.
　　[17]Chunguang You,Lihua Hu,Lijin Qin. The Basic Theory of Study on China's “National Games”[A]. 清华大学体育部（Division of Sports Science and Physical Education of Tsinghua University）、泛亚体育科学学会（Pan-Asian Sports Science Association）。清华大学国际体育科学论文报告会暨第22届泛亚体育科学大会论文集[C].清华大学体育部（Division of Sports Science and Physical Education of Tsinghua University）、泛亚体育科学学会（Pan-Asian Sports Science Association）：,2011:1.